Emma Comtois

I’m an LA-based visual product designer currently building Search and Rufus at Amazon.

This is a collection of my favorite efforts to make shopping simple, helpful and beautiful:
  1. A vision for Amazon Search
  2. Improving visual proactivity on Alexa
  3. Designing Rufus

A vision for Amazon Search

Upleveling Search to serve concise, compact, actionable responses to the 100mm+ customer queries daily.

👤  Product design lead
🧑‍🤝‍🧑  Design, product, engineering
🕗  4 weeks
📆  Reviewed by Amazon CEO Jan ’24
📦  50+ experiments shipped across Amazon

🔒  Read more



Improving visual proactivity on Alexa

Improving notifications and enabling all Alexa teams to deliver more glanceable, actionable and visually-rich alerts to customers.

👤  Product design lead
🧑‍🤝‍🧑  Product, engineering
🕗  3 months
📦  Shipped July ’23

🔒  Read more



Designing Rufus, a generative AI-powered shopping assistant, from the ground up

Reimagining what it means to search for information and products, powered by a large language model (LLM) trained on Amazon’s vast catalog.

👤  Product design lead on core features
🧑‍🤝‍🧑  Design, product, engineering, science
🕗  6 months
📦  Shipped Feb ’24
🗞️  Read the announcement

🔒  Read more




After work: A brand identity for a line of bespoke shirts

Designing an eclectic collection of tags for Edendale of California, a garment and alteration brand focused on textile and form.

👤  Brand designer
🧑‍🤝‍🧑  My partner
🕗  1 night
📦  Tags woven April ’24
👔  Buy a shirt



Currently learning: How to install hardwood floors

One YouTube video later …

Lessons learned:
  1. If you want to match the original oak flooring in a 1920s house, they don’t sell pre-finished planks, so you’ll need to special order unfinished flooring.
  2. Because said house is 100+ years old, you need to learn how to level the subfloor (not covered in original YouTube video).
  3. When your rented air compressor-powered stapler stops making noise, it’s not broken. You don’t need to drag it all the way back to The Home Depot where they explain how air compressors work (should have referred to different YouTube video).
  4. That unfinished flooring you were really confident you’d be willing to finish yourself might still be sitting there, waiting for the day you get that ever-evasive burst of energy. But, you’ll still be really proud of your floors. And thankful for YouTube.



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